Press Release
October 25, 2000
 
Volcanoes to be featured in
National Nike Ad
 
 
The Salem-Keizer Volcanoes have granted authorization to Nike, Inc. to use the Volcanoes logo in a national Nike ad that will run in vertical publications from December 2000 through April 2001. Permission from the Salem-Keizer Volcanoes was requested by Nike to use photographs featuring the Volcanoes logo in their upcoming WATCH PLAY ad campaign.
The two-page ad features photographs taken of fans as they watch sporting events. Nike photographers visited Volcanoes Stadium on Friday, September 1, 2000, and Nike selected four (4) of the pictures to include in the ad. Volcanoes fans Dorothy Martin, Kevin Martin, Rilene Day and Laura Parker are shown in the photographs. The ad features the Nike Diamond Elite baseball gloves, Nike Air Griffey MCS cleat, Nike Diamond Ready fielders glove, Nike Air Barrage baseball bat and the Nike Varsity bat bag.

"This is a nice opportunity for some national exposure for our team and our fans," said Volcanoes Co-owner, Jerry Walker. "It is really gratifying to have Nike select the Volcanoes logo to feature in the same ad with the famous Nike swoosh," concluded Walker.

 


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